Consultant Branding
Visual identity that I made for consultant Erik-Jan Bogaers. We decided to shorten his long company name (Erik-Jan Bogaers Maintenance & Reliability Consultancy) to "EJB M&R Consultancy". We discussed lots of info (Who are you? What do you do? Why do you do what you do?) and I presented different moodboards & style options.
After learning more about Erik-Jan and his mission/vision I started working on the logo. I presented a shapes concept that represented; solution/result oriented, collaborations, bringing people/teams together, change management and more... When that concept was approved I finished the logotype and logomark. We discussed different color options (with color psychology in mind) and we talked about spacin, effects etc.
The result is a clean logotype, a meaningful logomark (symmetrical ambigram), logo lockups, a vivid color palette, extra brand graphics/assets and fonts & shapes pack to use in his new website and social media posts. Everything delivered in a complete brand pack. Check out the making-of video and project case below.
Thank you for watching my work.
